It's so important that while we were stood launching the business, drinking prosecco and eyeing up luxurious lingerie in fancy satins and laces, that we remember that for some women all over the world underwear is a vital necessity that cannot be afforded. Underwear is worn for a multitude of reasons including, sexuality and sensuality,... Continue Reading →
Now that I have introduced myself and the brand through previous blog posts. I think it's necessary to look into why underwear is so important and the alternative motives women have when making a purchase. So I will be blogging about hygiene, personal fit and shopping styles. However, I thought I would start this short... Continue Reading →
Since publishing my logo, many people have asked me where the name comes from and why I selected it. I have published the story and reasoning behind Violet and Emily, in the hopes that women will be able to relate to the brand a little more.
I get asked all the time why I wish to work in the intimate apparel industry. Hopefully, this blog post will give you an insight into one of the greatest loves of my life and how I ended up where I am.